Trucos de diseño para diseñar como locos
For the most of our career we would be wondering, but sometimes we are not aware of it: what I mean?, What do I want to capture in the retina of whom see my design? The concept is the answer to this question.
The concept dictates the content, the content determines the composition
The mind of the designer questioned every piece of information it receives such a response looking like a programmer looks at a computer screen looking through its different levels of code that are running.
“What do I mean?” Is the first question we need answered before you start drafting a job, before you even find the necessary materials. If not that way the design will fail, regardless of our expertise in program management, quality of the contents or the correctness of the composition. The concept is the meaning of design and the thread that holds together the entire process.
However, when working within a designing team to elucidate the concept of a project can a be very different task from the one the designer must. A designer, copy, photocomposer, etc…, participates in the design, but their work should not only enrich the meaning of it. They should all consider, understand and try to enrich the concept to their work, while taking care not to alter it.